The Association of Accredited Advertising Agencies of the Philippines (4As) is the country’s leading advertising organization tasked with guiding and moving the creative industry forward. At the helm this 2019 is Seven A.D. CEO Teeny Gonzales. She has previously held the positions of Board Secretary and Director for Creative Services, and Corporate Comptroller.
As this year’s 4As President, Teeny reminds the industry that creativity is and will always be at the heart of what we do amidst changing landscapes and technological developments. This is also in line with the year’s theme, “Creativity Means Business”.
“As technology becomes dispensable and is here today and gone tomorrow, great ideas that build businesses will become more and more of a necessity and will be key to making us indispensable. So let us not lose sight of the value that our craft and expertise bring. Because at the end of the day, technological innovation will come and go, but creativity is here to stay. And so are we,” she said.